Tuesday, June 24, 2008

Are You Persuaded?

My friend Elise Flanagan sent me this curious product. The front of the bag itself isn't really strange. Although I do wonder what "beyond good" really is...perhaps something involving drug-like ingredients?

The real gem comes in what's on the back of the bag. Uncle Ray--and for some reason, images of a chubby but psychologically disturbed relative came to mind as I typed that--apparently includes mini-narratives on the back of his bags of chips. I'm not sure what to make of this, other than an overwhelming need to share personal stories when no one asks. Do you think that an unhealthy, overweight guy shoving chips in his pie hole really cares about the life and times of Uncle Ray?

Click on the image above to read Uncle Ray's narrative. And while you're at it, take a good long look at his picture. Does this guy ooze persuasiveness?

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