Thursday, May 28, 2009

capital drinking

One final image gathered from my trip to Boston last week. This one is actually something you can find about anywhere, but it came to my attention in Beantown.

My good friend Christopher Gonzalez was drinking this on the way to Logan International, and the "smartwater" caught my eye. I was wondering what was up with the lack of capital letters. As Chris keenly observed, you'd think that something with "smart" in its name would at least take capitalization into consideration.

Given the use of all lower-case letters, I thought at first that the marketing people were going for that e. e. cummings feel. But after reading the stupid narrative on the label--complete with references to fluffy clouds, men in thongs, and "random stuff"--I kind of doubt that possibility.

No comments:

Changing LINKS