Friday, May 8, 2009

Getting Your Kink with Amnesty International

Here's a poster from Amnesty International, part of their campaign to fight human trafficking and violence against women:

The thing that gets me about this ad is how misguided it is. What the hell were the designers thinking?! First off, the legs displayed here are very appealing, well-groomed, and clean-shaven. They're not the kind of legs you'd find on someone being used as human chattel, are they? Also, this comes across as a very sexy image. The small chain, the shapely legs, and the exposed toes all seem to emphasize the erotic and/or fetishistic. I would think that a poster like this would tend to "stimulate" objectification instead of discouraging it. I wonder you'll find this poster at a Days Inn?

I don't know, but it seems to me that this is the kind of advertising campaign that you would find with J. Crew. I can see it now: visit third-world countries and get your kink on in these exotic leather peep toes, perfect for that submissive in you.

3 comments:

Sophie said...

Truly appalling. Bad taste. It looks like, I don't know, a liquor ad on the back page of The New Yorker.

Swank Cake Design said...
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Sally said...

nicely observed!

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