Sunday, July 5, 2009

KFC Krap

They've been airing this KFC commercial a lot lately. At first I wondered why this particular commercial featured only women. It seemed to me at first that this was another gendered attempt to market "healthy" food to women. According to our culture, men can pig out on fried crap and can get as doughy as they want, but women need to watch their weight if they want to be attractive. Why do you see only women in diet cola ads? Then I learned that Oprah, that paragon of popular "taste," has recently promoted KFC grilled chicken. So that explains the focus on soccer moms.

What's with the woman saying "I knew there was something missing in my life"? Is she so vapid that she needs fast food to be complete? Is this what happens from reading too many books in the Oprah book club?

2 comments:

Professor Mom said...

This is just another in a very long line of commercials and ads that targets women to make them feel bad about eating food that isn't "good for you"--not, by the way, that KFC grilled chicken is exactly healthy (check out the nutritional info on their website). But look at the KFC commercials for their regular fried lines--the moms are proudly bearing the KFC to their families, serving this wholesome family togetherness, etc. Any way you serve it, KFC has bought into traditional female roles and traditional female stereotyping--both are problematic!

Thanks for posting what many of us were already thinking!

Melvin said...

Awesome picture....
I like this blog....
thanks a lot...

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