Sunday, July 5, 2009
They've been airing this KFC commercial a lot lately. At first I wondered why this particular commercial featured only women. It seemed to me at first that this was another gendered attempt to market "healthy" food to women. According to our culture, men can pig out on fried crap and can get as doughy as they want, but women need to watch their weight if they want to be attractive. Why do you see only women in diet cola ads? Then I learned that Oprah, that paragon of popular "taste," has recently promoted KFC grilled chicken. So that explains the focus on soccer moms.
What's with the woman saying "I knew there was something missing in my life"? Is she so vapid that she needs fast food to be complete? Is this what happens from reading too many books in the Oprah book club?