Monday, March 8, 2010

Snuggling Up with Punctuation

Here's a department store price sign for Snuggies, that oh-so-fashionable garment that is sweeping the nation.

I'm stuck by this sign in a couple of ways. First, for some reason the store saw fit to include the word "warm," in case customers might mistakenly assume that Snuggies were made to be worn in 90 degree weather. But more significantly, I'm wondering why they made "Snuggie" possessive. Before you use punctuation in your signage, perhaps it's a good idea to understand the function of that punctuation.

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