Wednesday, May 19, 2010

The Future of the Present

UT-Southwestern in Dallas is a medical university, and whatever edge they might have in medical research is offset by their laughable marketing skills. Here's an advertisement from a recent campaign:

Think about it. How can the future of something be today? Wouldn't that make it other words, today? And following this logic, they'd need to change their slogan to "Today's medicine, today," which isn't really a selling point. Perhaps the marketing geniuses in UT-Southwestern's Office of Communications, Marketing, and Public Affairs need a marketing campaign for themselves so that they won't look so stupid.


Owen said...

I'm afraid I don't get why this is worthy of mention. Absurd though it may be, "tomorrow's thing--today!" is a common and generally-accepted figure of speech.

Gallery of the Absurd said...

Perhaps it's common enough...but that doesn't mean it's not stupid. :)

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