Saturday, May 15, 2010

Gay Johnny

Here at The Gallery of the Absurd I have always tried to showcase only contemporary advertisements, signs, and labels. Older marketing strategies have always stuck me as easy targets. It takes little effort to laugh at something from a distance of several decades. However, over the past couple of years, a number of Gallery watchers have asked for these kind of retro ads, and after careful consideration, I thought I'd add a new weekly feature that we'll call

RETRO-ADTIVITY

Our first entry in the Retro-Adtivity special feature is a label from the 1950s:
Hey Johnny, get your hands out of your pockets!

Given that these were supposedly vegetables from Texas, one could reference the exchange between Sergeant Hartman and Private Cowboy in Full Metal Jacket. But that would be in bad taste.

3 comments:

SPOSAO said...

Here's the actual quote from the film: "Texas? Only steers and queers come from Texas, Private Cowboy. And you don't look much like a steer to me so that kinda narrows it down. Do you suck dicks?"

I offer the actual quote here, sans the poster's euphemistic paraphrase thereof, to allow others to consider whether or not the quote and by extension this posting are degradative of homosexuals.

The only humor I can find here is the transposed meaning of the word "gay"; only an idiot would assume the creators of the ad actually used the word in its more modern connotation.

And since I can find nothing really very amusing about the concept of a happy kid named Johnny being used to sell produce, and with the addition of the Full Metal Jacket paraphrase, I am, again, left to assume that poster finds this amusing because he finds homosexuality funny. But maybe it's just me.

Owen said...

While I frankly think the previous commenter is being a bit overly sensitive, I do agree that the only source of humor here is the word itself. That in itself isn't really funny.

If you had a couple of cowboys gazing at each other in a manner that could be misconstrued when bundled with the word and looked at from a modern/out-of-context perspective, it would be something. As-is... meh.

Buffy said...

Well, I think it's funny, because Johnny doesn't look the least bit happy.

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