Wednesday, January 5, 2011

Sexy Alert

I found this advertisement in a flyer I recently received in the mail:

There's something about this that's a bit off. It looks more like a personals ad than it does something for a life emergency product. The woman is obviously topless, with a relaxed--maybe even seductive--look in her eyes, and the words "I live alone" (along with an 800 number) are prominently featured underneath her image. Get the message? AARP members are sexual beings as much as anyone, so I have no problem with older citizens having a "come hither" look. But when the product they're advertising is Life Alert, the incongruence is a little unsettling.

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