Saturday, February 16, 2013
Zu Zu Is Coming for You
Get ready for a weird, painful ride on this week's trip through
In the first years of the twentieth century the National Biscuit Company (later Nabisco) came out with a kind of ginger snap called Zu Zu. Their mascot was a freaky-looking clown thing that was supposed to be fun and entertaining...like their cookie. But beneath the surface of this smiling, painted face lies a darker truth. Let's take a look, shall we?
A newspaper ad from 1910.
Innocent looking enough...right?
But then, things begin to get a little weird and disturbing.
What at first appears to be a kid-friendly icon...
Turns out to be something akin to that scary clown doll in Poltergeist.
Pretty soon, little minds are infiltrated, all innocence is lost. "The youngsters soon caught on," huh?
And then the true nature of Zu Zu appears before us, in all of his dark and sinister glory. As Yeats put it, a "blood-dimmed tide is loosed." And "a perfect ginger snap" becomes the last sound we hear.