Thursday, March 7, 2013

Blind Exploitation

Here's yet another flyer I recently received in the mail:  

I'm scratching my head here, trying to figure out why the kid is in this advertisement.  What does he have to do with the content of the flyer?  It's for an organization called Heritage for the Blind, but this boy doesn't seem to be blind at all.  And there's nothing about the service, or the way it is framing itself, that suggests anything child-friendly or kid-related.  I know that market and design people like to use children in their ads to give things a particular feel -- something is innocent, something is pure, something is good for the family -- but what the hell is the function of this kid? Is he going to come tow your truck?  Is he threatening to visit your home and blind you?

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